Adolph Coors III

(Original Caption) Adolf Coors III (above), Chairman of the Board of the one of the nation's largest independent breweries, disappeared February 9th, leaving several bloodstained clues that led authorities to believe he may have been kidnapped. The 44-year-old Coors is shown in a photo from files. Coors' carryall truck was found parked on a bridge over Turkey Creek on a road he normally used to drive to his office at Adolph Coors Co. here. There was blood on the front seat of the truck, on a bridge railing and on Coors' cap, which was found in the dry creek bed along with his eyeglasses.

Tales of the Bizarre: The Kidnapping & Murder of Beer Baron Heir Adolph Coors III

It is a heartbreaking part of the Coors brand legacy.