Why Is HBO Max Becoming Max? What to Know About the Changeover

JB Perrette, President & CEO of Warner Bros. Discovery Global Streaming and Games, presents Max during a Warner Bros. Discovery Streaming Press Event at Warner Bros. Studios on April 12, 2023, in Burbank, California
Jeff Kravitz/Warner Bros. Discovery
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Given HBO’s prestige, you might think that Warner Bros. Discovery would want to keep the premium channel’s name attached to its new streaming platform.

As you’ll read below, however, the media company has its reasons for transforming HBO Maxinto a platform simply titled Max.

Max has been in the works for as long as Warner Bros. Discovery has been a corporate entity. Longer, even. In March 2022, weeks before WarnerMedia spun off from AT&T to merge with Discovery, execs were planning one streaming platform with content from both HBO Max and Discovery+, as Variety reported at the time.