Pepsi’s New Logo Looks a Little Nostalgic! Do You Remember It?

pepsi new logo

PepsiCo has a new logo but it looks familiar! Fans who drank Pepsi in the ’90s will definitely recognize the logo as a slightly modified version of the one used in the late 1980s and most of the 1990s. The design team over at PepsiCo decided to jump on the nostalgia train, as Gen Z in particular seems to have a love for all things nostalgic, even things that were before their time. While the basic design looks extremely similar to the ’90s version, they did add that the font color and font are a little different and a new border has been placed around the logo.

Todd Kaplan, chief marketing officer at Pepsi, shared when announcing the logo, “Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”

Pepsi brings back nostalgic logo from the ’90s


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The new logo was unveiled on social media with a pretty happy response from consumers. One person commented on an Instagram post, “Gorgeous! Easily my favourite Pepsi logo!” The design will roll out on Pepsi products in North America this fall and to other places around the world in 2024. Over the years, the Pepsi logo has transformed from just red letters to the use of a red, white and blue circle. Reportedly, consumers most closely identified the brand with the ’90s version, so they decided to bring back the majority of that logo.

pepsi logos cans

Flickr/William F. Yurasko

PepsiCo seems to be learning from its mistakes. Back in 2009, PepsiCo changed Tropicana’s logo so much that fans were confused. They got rid of the iconic orange with a straw in it and replaced it with a glass of orange juice with the words “100% orange pure and natural” written on it. They got so much negative feedback that it was changed back within a few months. Brands need to make sure that the branding feels natural, and fresh, and these days, nostalgia seems to win out.

pepsi products with new logo


While Pepsi may be going back to its roots for its new logo, the brand is focusing on its newer zero-sugar line of products. As people want healthier options for their favorite snacks, Pepsi is aiming to make their zero-sugar soda the main product with a new recipe. “This has been a iterative process over the last handful of years,” added Todd Kaplan, Pepsi’s chief marketing officer, “We think it’s a really great way to maintain [Pepsi’s] familiarity … but also project out to the future.” What do you think about the new (old) logo?