Fruit Stripe Gum and Super Bubble Are Going Away Forever
While I remember the flavor of Fruit Stripe Gum going away as quickly as it hit your tongue, there was still something so special about grabbing a pack with the loveable zebra and the fake tattoos. If you spot a pack in the wild, you better grab it now because Fruit Stripe Gum, as well as Super Bubble Gum, is going away forever. Candy maker Ferrara confirmed to CBS MoneyWatch that both brands of gum have been discontinued. Once it all disappears from stores, there is no restocking.
While both kinds of gum are extremely nostalgic, unfortunately, nostalgia doesn’t always pay the bills. Gum sales have reportedly been steadily declining and have been down by one-third since 2018. Super Bubble has been around since 1946 and Fruit Stripe Gum has been here since the 1960s. There were times when both were extremely popular, especially Fruit Stripe with its colorful packaging and fun fruity flavors.
eBay
Over the years, there have been several flavors of Fruit Strip Gum. The chewing gum version featured the flavors wet ‘n wild melon, cherry, lemon, orange, and peach smash while the bubble gum version featured cherry, grape, mixed fruit, lemon, and cotton candy. You might recall a chocolate version called Chocolate Strip in the late ’70s which seemed to go away as quickly as it came out. Super Bubble is individually wrapped pieces of bubble gum, promising big bubbles, and was originally called Bub’s Daddy. At one time, Super Bubble also came in flavors cherry, green apple, grape, and watermelon.
Wikipedia
Ferrara confirmed, “The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns — and overall brand trends for Fruit Stripe Gum.” With any limited supply, some people have already snatched up the remaining stock and have it listed on eBay. While doing a quick search, I found 12 packs of Fruit Stripe Gum going for $200!
While these brands are already seemingly sold out on online retailers like Amazon, if you have a nostalgic candy store near you, it might be worth checking out to get your last packs.
Vintage Brands
June 2023
Look back at memorable celebrity endorsements, network sponsorships and just plain bizarre ads over time
Buy This Issue