Johnson & Johnson Changing Its Logo for the First Time in Over 130 Years
Healthcare company Johnson & Johnson is changing things up after 130 years. The company announced that it is changing its iconic logo to something more modern for the first time since 1887. The original script was based on the co-founder James Wood Johnson’s signature. It will still be seen on some consumer products but all of the main logos, including the ones on the website will be changed.
Vanessa Broadhurst, a company executive vice president explained the change, “Johnson & Johnson itself narrowed its focus to pharmaceuticals and medical devices. The new look, which includes a different shade of red, aims to recognize J&J’s shift into a pure play health care company.” Reportedly, the change is also due to the fact that children no longer learn to write cursive in school and some people have a hard time processing words written in cursive these days.
Its Janssen pharmaceutical business will also be renamed to Johnson & Johnson Innovative Medicine. Medical devices and technology will be named Johnson & Johnson MedTech.
Johnson & Johnson may be one of the biggest healthcare product makers in the world but not without problems. They faced a lot of backlash and lawsuits based on the now-discontinued talcum-based baby powder, with allegations that it caused cancer. These days, the company is also being investigated in South Africa for charging excessive prices for a tuberculosis drug.
What do you think about the new logo? Modern and easier to read or completely unnecessary?