Bob Mackie on Designing for Cher, Carol Burnett, Diana Ross & Barbie

Don Ameche holding the Best Supporting Actor Oscar award for his role in Cocoon, backstage at the Academy Awards with award presenter Cher, who is wearing an unusual Bob Mackie evening gown with a feather headdress.
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Bob Mackie is one of the most famous and fabulous clothing designers of all time, responsible for everything from the costumes on The Carol Burnett Show to Cher’s most iconic looks. A new documentary, Bob Mackie: Naked Illusion, dives into the life and career of Mackie, taking a look at some of his most famous designs and talking to the people who have worn them.

In an interview with Good Morning America, Mackie talked about the documentary and opened up about one of his most iconic designs worn by Carol Burnett on The Carol Burnett Show. Fans may recall Burnett’s classic Gone With the Wind parody sketch, “Went With the Wind,” when she came down the stairs dressed in an outfit that looked like she got wrapped up in curtains, a hilarious inversion of Scarlett O’Hara’s famous dress sewn out of green drapes. Mackie admitted that he created the look the night before the episode was filmed and hoped that it turned out to be funny! He added that it was “so fabulous for me to do that show!” He worked with Burnett on her show for 11 years and, around the same time, worked with Cher on The Sonny and Cher Show.

Let’s take a look back at some of his most memorable looks and what inspired them!

Carol Burnett

CAROL BURNETT SHOW, 1967-79, Carol Burnett & Harvey Korman, 11/13/1976, (Went With the Wind)- parody of GONE WITH THE WIND

Everett Collection

Mackie created up to 70 costumes each week for Burnett and her show’s cast and guests. Mackie said of the famous curtain dress, “Anytime you get a good laugh, you’re happy. It can be the worst joke in the world, but if you get a laugh, you’re happy.” The curtain dress is now part of the permanent collection of the Smithsonian Museum of American History.

Cher

Actress and Singer CHER poses wearing a gold Bob Mackie Cocktail length bugle beaded dress circa 1978 in Los Angeles, California

Harry Langdon/Getty Images

Mackie first met Cher when she was a guest on The Carol Burnett Show. Cher then began tapping Mackie for special occasion outfits, and then asked him to design wardrobe for The Sonny and Cher Show.

Don Ameche holding the Best Supporting Actor Oscar award for his role in Cocoon, backstage at the Academy Awards with award presenter Cher, who is wearing an unusual Bob Mackie evening gown with a feather headdress.

Getty Images

Mackie recalls that Cher came up with the idea for the above outfit for the 1986 Academy Awards, the year after her film Mask was released. According to Mackie, in a 2021 Variety interview:

“A lot of people probably didn’t see Mask and a lot of them thought she was a singer who couldn’t act. They didn’t even go to see the movie knowing how Hollywood works, and that kind of upset her a bit, I’m sure. I asked her, ‘What are you thinking you’d like to wear?’ and she said, ‘I’ve been doing these movies where I’m playing the hard-working, blue-collar worker and I’d like to be in something they used to see me in, like on my TV show. I’m thinking maybe a Native American-inspired costume.’

Mackie, who also dressed Cher in the shimmering gown above, has became synonymous with Cher’s personal style. He continues to design her outfits for her live tours.

Barbie

LAS VEGAS, NEVADA - NOVEMBER 11: A Barbie doll with a costume designed by fashion designer Bob Mackie is displayed during the Barbie: A Cultural Icon Exhibition media and VIP event at The Shops at Crystals on November 11, 2021 in Las Vegas, Nevada.

Photo by Gabe Ginsberg/Getty Images for Barbie: A Cultural Icon Exhibition

In addition to dressing many leading ladies, Mackie also dressed Mattel’s Barbie, creating more than 40 Barbies clad in his signature jeweled creations. When the first Barbie ever was released in 1959, Mackie was a fashion student; he “didn’t think [the doll] was very fashionable,” Mackie said in a 2023 interview. Mackie is credited with taking the doll in a high-fashion direction: “I was a real costume designer. And I had no desire to make her look like the bookkeeper or the airline stewardess. This is more fantasy-oriented. She could be anything we wanted her to be.”

Diana Ross

Diana Ross and Bob Mackie

Jim Spellman/WireImage/Getty Images

Mackie worked with Ross early on in her career, and she was so impressed, she insisted that he help her after she was offered some stock costumes (rather than custom-designed outfits) for her role in the 1972 Billie Holiday biopic Lady Sings the Blues. Mackie joked, “The diva doesn’t do that!” Mackie was nominated for an Academy Award for Best Costume Design.

Which dress is your favorite?

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May 2020

Celebrate the most glamorous leading ladies from the Golden Age of Hollywood

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